Most Alberta business owners have no idea their broker is embedding thousands of dollars a year in hidden margin inside their energy rate. This free tool shows you exactly what that number is — for your account, in real dollars.
Enter your details and we'll show you whether their margin is fair — or way out of line. Takes 3 minutes.
Free. Takes 3 minutes. No sales call unless you want one.
It doesn't show up as a line item. It's baked right into the rate. You see one number, you sign, they collect — every month until your contract expires. Then they renew you and do it again.
I sat across from a McDonald's franchisee last year. He owned four locations in Alberta. Smart guy. Ran a tight operation. Watched every line item in his business with the kind of discipline it takes to actually make money in the franchise world.
He had no idea his energy broker was embedding close to $29,000 a year in margin across his accounts.
Not $29,000 over the contract term. $29,000 per year.
When I showed him the number — his number, calculated against proprietary Alberta mid-market data from the exact date his broker issued the quote — he didn't say anything for about ten seconds.
Then he said: "I never thought to question it. They always seemed like they were on my side."
— Colette Kenney, P.Eng. | Baseline Energy
The tool reverse-engineers your broker's quote against proprietary Alberta mid-market data from the exact date it was issued.
Quote date, contract term, the rate they gave you, and your approximate usage from a recent invoice. Takes about 3 minutes.
The tool compares your quoted rate against proprietary Alberta mid-market data for your specific quote date and hedge term to calculate a Fair Mid-Market Indicative Rate.
Fair. Overcharging. Or Way Overcharging. With the annual dollar impact and total cost over your contract term calculated for your account.
You own or operate a mid-size commercial business in Alberta. You have an energy broker. You signed a contract because they told you it was a good deal. And you've never had a reason to question it. This is the reason.
McDonald's, Tim Hortons, Canadian Tire dealers, Subway — any multi-location franchise consuming 250+ MWh/year.
Hockey arenas, recreation centres, aquatic facilities — high electricity consumers with significant gas usage for heating.
Distribution centres, light manufacturing, cold storage — consistent high-volume consumers with fixed-rate contracts.
Auto dealerships, equipment dealers — large facilities with significant electricity and gas footprints across one or more locations.
High-consumption retail operations running refrigeration, lighting, and HVAC around the clock — single or multi-location operators with fixed-rate contracts.
Whether your broker is charging fairly or not — you walk away knowing exactly where you stand. Most business owners never find out until they see this tool.
Their fees sit within the competitive range. That's genuinely good news — but the fee gap is only half the picture. The timing gap is the conversation worth having next.
You're paying more than you should be. The tool shows you the annual dollar impact and total cost over your contract term — for your account, not an industry average.
This is not normal. The margin is well outside the range of what competitive energy advisors charge in Alberta. Every year. Every renewal. Until someone shows you this number.
Baseline Energy is an Alberta commercial energy advisory led by Colette Kenney, P.Eng.
We built this tool because we kept having the same conversation — sitting across from business owners who were paying thousands of dollars a year more than they needed to, and had no idea. Not because they weren't smart. Because nobody had ever shown them the number.
We charge less, we watch the market more, and we treat every renewal like it actually matters. We never renew your contract just because it's easy.
If you run this tool and want to talk about what comes next — we're available for a free 15-minute call. No obligation. No sales pitch. Just the rest of the numbers.
Professional Engineer with deep expertise in Alberta energy markets, forward curve analysis, and commercial contract strategy.
The tool uses proprietary Alberta mid-market data to calculate your Fair Mid-Market Indicative Rate — not industry averages or estimates.
Your invoice is held securely and used only to verify your inputs before your call. We don't share it. We don't sell your data.
After you see your results, you can book a free call. We look at your contract timing and show you the full picture. No obligation to switch.
Free. Takes 3 minutes. No sales call unless you want one.
Built on proprietary Alberta mid-market data by Colette Kenney, P.Eng.